Value of links to a web site

The web search engines have many different ways of determining the popularity of a page to rank then in the search results. Most of these methods are based on the number of links to a page from other web sites. Usually, the more links to a page the more popular it is considered and the higher it should rank. In recent years the search engines have become more sophisticated in response to spam link building and the link juice passed by each link is not equal any more. Some links pass more

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