Alexa is a web company the collects data on websites and publishes the ranking of websites from number 1 (Google) to number 2 (Facebook) to number 1 692 102 (this site) to over 5 million based on the traffic they get.
Where do they get there data from? They have several million users that use the Alex toolbar. The toolbar send data back to Alexa each time a user visits a website. Several million users sounds impressive which has led many to put a lot of credibility to the Alexa rankings,
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