Friday, November 12, 2010

The Individual Nature of Google's Search Results

Google do a number of things to the search results to individualise them. They use geotargeting to make the search results more relevant to your geographic region, showing local search results. They also individualize the search results in which they customise your search results based on your previous search history. This means that search results and rankings can vary from computer to computer; from city to city; and from country to country.



This is great for the user or searcher as

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