Link Popularity

The search engines have a number of different ways to measure how popular a web site is. Most of these involve an analysis of the number of links to a site. The more links to a web site, the more popular it is thought to be and the higher it should rank in the search results. However, the search engines have become more complicated and the link juice passed by each link is not the same. Some links pass more link juice than others do. The search engine, Google has what is called Pagerank (PR)

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