Alexa is a well-known web services company owned by Amazon Inc. One of the key products that Alexa have a toolbar for web browsers that collect information on what sites that the browser visits and sends this information back to Alexa so they can publish the Alexa rankings of websites based on the number of visitors. There have been concerns raised about privacy issues and if the toolbar is actually spyware. Webmaster like to see how their Alexa Website ranking compares to that of their
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